Changes to our subscription plans and delivery fees from 4th August 2020

Our mission

Our core mission at Whirli is to support busy parents. For me, this has always meant providing a high level of service that is convenient, flexible, affordable, and also driven by ethical values. These principles run through Whirli today, from how our sharing economy works, to our selection of toys, and even to how we provide customer service and treat all our staff.

More recently, we stood firmly by these values and principles, and served the thousands of families in our community throughout the COVID-19 lockdown from March to July. We heavily subsidised our home collection service at the fraction of cost price, so families could continue to use our service without having to leave their homes. Our staff also navigated the crisis admirably and continued to put our community of parents first, helping all our subscribers through an extremely challenging and difficult time.

It goes without saying that COVID-19 has ravaged many businesses. While we count ourselves as relatively fortunate, we were not unscathed. Whirli is largely a founder-owned small independent business (not backed by corporates or venture capital). As with all small independent businesses across the country, we have had to adapt to huge changes as well as absorb unexpected costs. Whilst this has been possible in the short term, we now need to look ahead and strengthen our community and business so we can thrive in the long term.

Looking ahead

We’re making small changes to our subscription plans and delivery fees to address the long term impact of COVID-19 and ensure our business can be sustainable. These changes have a small impact on individual subscribers. There are no immediate charges levied or changes to the prices for our subscription plans, but standard delivery and return fees are increasing by 50p each (£1 monthly for Delivery Booster).

These small changes will help us materially improve the experience for all subscribers in our community. It will allow us to continue investing and improving our customer experience – better toy availability, a broader range of products, further improvements to the web experience, more varied delivery options, and many more things to come. All while staying true to our mission for all our subscribers and all our staff.

Value for money

We scrutinised our changes and remain confident that Whirli still represents the best value for money, by far, when it comes to children’s toys.

Our data shows that :

Over 6 months, the average subscriber plays with 400-600 Tokens of toys (worth £400-600 RRP), representing 3-5X more than they have paid to Whirli (including all delivery and return fees).

Despite the changes announced today, all our subscribers will still continue to enjoy this unbeatable value where Whirli is always better value for money than shopping for toys, no matter how frequently you swap with us.

Here are the changes to our subscription plans and delivery fees in full detail:

Token allowance changes

There have been no changes to the price that subscribers pay for the plan. However, the maximum Token allowance for each plan has reduced slightly to the following:

Each plan continues to deliver tremendous value for money, allowing subscribers to play with toys equivalent to at least 8 times the monthly plan cost at any time. There is no need for subscribers to return any toys immediately, these changes only take effect in your next swap. There are also no changes to Swifter Swaps, so customers can continue to enjoy receiving their latest orders before returning toys and be in a period of ‘overdraft’ with toys exceeding their plan’s token allowance.

We are also now able to craft bespoke plans beyond 240 Tokens. If you need more than 240 Tokens, please do get in touch and we will be able to cater for you.

‘Keep a toy’ changes

In buying a toy to keep, we consider the amount of time you’ve borrowed the toy to ensure you never pay more than retail price.

A toy never swapped

In line with the changes to our subscription plans, you can now keep a toy forever, at no extra cost, if you have had the toy for 8 months (vs 9 months previously).

Buy a toy

When buying a toy from your toy box, we will now calculate the residual value based on 243 days (8 months) rather than 274 days (9 months).

This therefore makes it cheaper to buy a toy to keep, and is a pricing improvement for all subscribers.

Pay monthly ‘Intro period’

For new customers only

For new pay monthly subscribers only, we are increasing our introductory period from 2 months to 3 months in line with many other subscription companies. This means that you will only unlock your full Token allowance after 3 months of being with Whirli.

In token terms here’s how it plays out:

No changes for existing customers in their introductory period

This introductory period change only affects new pay monthly subscribers. All existing subscribers who are still in their 2 month introductory period are unaffected and will get all their plan’s tokens available upon completing their 2 month introductory period.

Delivery fee changes

We’ve made some changes in line with price increases received from our delivery partners.

All changes are highlighted in yellow. Our Standard Delivery and Standard Return fees have increased by 50p each, and Home Collection has increased by £1.50 (this continues to be a subsidised service priced well below market rate).

Delivery Booster has correspondingly increased by £1 per month. There have been no immediate charges, the new pricing for Delivery Booster only takes place on the next renewal of your subscription plan.

Changes to our Subscription and Gifting Terms and Conditions

We’ve made changes to the formal terms and conditions for subscriptions and gifting. These were to correspond to the changes listed above, as well and capturing new features that we’ve built since we launched Whirli in 2018.

Have any questions?

As ever, please contact us if you have any questions about any of these changes or if you need any help getting the best value possible out of your Whirli subscription. We’re always here to help.

Thank you for all the positive encouragements and continued support.

Best wishes,
Nigel Phan
Founder and Managing Director


COVID-19: Whirli is operating at normal service levels

This is an update to my previous post at the start of the COVID lockdown which said that Whirli was operating on reduced service levels. Read here.

It is bittersweet to celebrate our country getting over the peak of the health crisis and further easing of restrictions on the 4th of July. The past few months have had a heavy toll on the nation, with tragic losses of life and devastating economic impact, and the next few months (or years) still look extremely uncertain.

Yet, I wanted to take this moment to thank all our subscribers, our partners, and our staff. Service levels have now returned to normal – that means orders are dispatched within a day, returns are processed within a day, Live Chat is back, and other customer service enquires are dealt with within a day.

Please note, we will still be conservative on estimated delivery dates as we recognise that couriers might still be experiencing occasional delays in certain areas. We thus expect subscribers to typically receive their parcels ahead of the estimated delivery date provided on checkout.

Thank you

Firstly, a massive ‘thank you’ to all our subscribers for your patience over the last few months. As a business we faced huge challenges. Our suppliers were operating with reduced capacity, some had closed temporarily, and unfortunately some also closed permanently. The delivery companies operated with unprecedented levels of demand, despite seeing higher levels of staff sickness. And we too, experienced higher than normal staff absences combined with higher rates of orders and customer enquiries.

As a result, we were unable to operate to our usually high standard at all times and we did not always get everything right but having such a wonderful subscriber base and community has made all the difference for us.

Thank you for sending in notes of gratitude, for the encouragements, and the occasional chocolate and sweet delights. Thank you for being so understanding and patient with us, as orders took longer than usual to reach you or we took longer to respond to your service enquiries.

Proud moments

That said, the last few weeks have given us a lot to be proud of as an organisation and community:

  • Due to increased demand for our service, we delivered and processed over 50% more orders and returns than we usually do – helping all our subscribers access and share toys to entertain and educate their children.
  • We achieved this without compromising our staff’s well-being; ensuring full sick pay, safe distance working in the warehouse, and adequate supplies of protective clothing and disinfectant. We also hired where we could to help those who are looking for jobs in this climate.
  • We worked closely with suppliers to reduce any impact of supply disruption, and were also mindful and supportive to their own business and personal challenges.
  • We on-boarded new educational brands like Learning Resources and BrainBox.
  • We worked with our courier partners to ensure their staff’s safety and minimise delivery delays.
  • We kept our home collection fees low, far below market rate, so that subscribers could take advantage of this option whilst they stayed safe at home.
  • We also introduced label-less home collections (no need for printing!) to make returns even more convenient.

A small but mighty business

We may be a small business but we have overcome some huge challenges. Underneath these broad accomplishments are many stories of individual achievements with colleagues going above and beyond. It’s been extremely inspiring to observe and I’d like to emphasise 2 points to my colleagues and our subscribers:

  1. Our values only matter when we adhere to them at moments of maximum risk – it is times like these, when we stand by our principles and ways of working in the face of unprecedented challenges, that really demonstrate who we are as an organisation and what we stand for.
  2. It’s important to start like how we mean to go on – we are a small and young company with only 24 staff in total, with not much by way of vast resources or a network that larger companies can draw from and rely upon. I hope that Whirli continues to grow to a significant venture, and I hope that we never see an event like this again in our lifetimes – but if we do, we must not forget what we managed to achieve together, when we were small and had so little.

Continuing to strengthen our business

As we move forward there is a lot to be excited about. In a few weeks, we’ll be relaunching our website – this will provide a significantly improved experience, with faster page load speeds, better navigation, and better native experience on mobile phones. Shortly after, we’ll be working on new features to help customers reserve out of stock toys, and also re-engage with new suppliers to add new toys to our range. We will continue our investments in improving the service offering and the Whirli experience for all our subscribers.

We also cannot be complacent. Our service and operations need to evolve and adapt alongside the changing consumer behaviour and economic outlook, thereby ensuring we can continue to serve subscribers in a sustainable manner. We will soon announce a few small changes to help make our business stronger, more efficient and more sustainable. This includes tackling an increase in subscribers who have a token ‘overdraft’, and our heavily subsidised delivery and collection costs. These are small changes for individual subscribers, but make a big difference overall to our sharing economy community and every subscriber’s experience. I hope that you will all be there to continue supporting us to the full, as we have been here in the last few months to support you.

As usual, we are always available to speak with you regarding any questions, concerns, or help you might need. Get in touch with my team here, and as usual if you want to speak to me directly you can always ask my team to pass you on to me.

Best wishes,
Nigel Phan
Founder and Managing Director


COVID-19: Whirli is operating as usual

These are extremely difficult and unprecedented times. First and foremost, our thoughts are with all families affected by the COVID-19 pandemic. I hope all of you and your loved ones stay healthy and well throughout the challenging months ahead.

At Whirli, we have been weighing up how best to balance our responsibilities to our staff and their families, to our subscribers and their families, and also to the general public’s health and well-being. We recognise the mental and financial strain extended periods of home isolation and school closures will put on parents, and Whirli’s potential role in helping alleviate these concerns.

We’ve taken the decision to keep ourselves operational and to continue providing our services for families, albeit with strong precautions in place.

Warehouse operating with occasional reduced capacity

All office-based staff will work remotely for the foreseeable future. Only myself and a bare bones crew of essential staff will operate our warehouse and fulfilment operations. In this critical period, I am personally supervising our in-person operations to ensure we are not putting our staff, customers, or the public at risk.

We are guaranteeing full pay to any staff who need to self-isolate due to symptoms of illnesses, however minor or whether it is directly related to COVID-19. This is to ensure all our staff make the right decision to help prevent the spread of illness, and to support them through a challenging economic outlook.

Consequently, when the infection peaks in the UK, we are likely to have reduced capacity in our operations and in our courier networks. This might mean that your orders and returns take slightly longer than usual, or that we’re slightly slower than usual to respond to you. I kindly ask for your patience and to reassure you that we are doing everything we can to maintain our high service levels.

Toy sterilisation

When COVID-19 first surfaced months ago, we immediately took steps to assess the risks and prepare ourselves. As you know, all toys have always undergone a stringent cleaning and sterilising process at Whirli before we send it on to another family to enjoy. This process varies depending on the type of toy, but always includes sterilisation either through high temperatures (e.g., plush toys in the wash) or sterilising fluids and wipes. For example, we use commercial Milton sterilising fluid which kills 99.9% of germs including the Coronavirus and is safe to use on children’s toys (Milton is regularly used in hospitals and maternity wards).

We are ensuring our warehouse is kept a clean zone, with no sick staff present and regular cleaning is undertaken. We are also enforcing regular hand washing, use of masks and gloves to reduce any contamination risk.

Imported goods

We assessed the risks of imported goods carrying the virus and general transmission probabilities through goods in the post. Broadly, whilst it appears that transmission is possible through contaminated surfaces, the early indication is that the virus does not survive on surfaces for very long periods. The primary source of infections have appeared to be through direct exposure to an infected person, and not through goods received from online shopping or from other countries.

Nonetheless, we have taken additional precautions to enhance our processes and all toys, whether they have just been unboxed from the manufacturer or have been returned by another customer, are thoroughly sterilised before they are sent out again.

To-door deliveries and home collection services

Price freeze

We will continue to offer our door delivery service, postal service and a courier collection service from your home at the normal rates. We will honour these prices as we have never believed in profiting from them. As a reminder, here is what we will continue to offer:

Transparently, we do not apply a mark-up to our pay-as-you-go rates. We are charged the same rate by Royal Mail and Parcelforce.

We also offer a Delivery Booster package and home collection service to our customers at below market rate, upon which we incur a loss.

Home collection

We will continue to price our collection service at below market rate. For any customers wishing to self-isolate we encourage you to use this great service carried out by DPD.

Lastly, for any customers who are worried about general goods being delivered to your home, please get in touch. We will be more than happy to share tips on sterilising and cleaning different types of products and surfaces.

New in-home toys

In light of the recent recommendations to stay at home, we have switched our attention to purchasing more in-home toys and games that will keep families occupied. This includes buying more:

  • Indoor toys and Pretend Play
  • Family / Board games
  • STEM / Educational toys

As always, please send through your recommendations and we will do our best to get hold of them for you.

Our community

In these worrying times it may also be comforting to reach out to our community on Instagram and Facebook and share what you have been doing at home. We will also keep you updated by email, Insta and Facebook and send through play ideas, educational tips and cleaning techniques to keep you busy and safe.

As usual, we are always available to speak with you regarding any questions, concerns, or help you might need. Get in touch with my team here, and if you want to speak to me directly you can always ask my team to pass you on to me.

Best Wishes,
Nigel Phan
Founder & Managing Director


How’s the January toy explosion going?

Were your kids gifted lots of toys at Christmas? How’s the house looking now? Messy? We hear you. It’s one of the reasons we created Whirli.

We spoke to lots of parents and one theme really stood out. Their children get gifted a LOT of toys at Christmas. Big ones, ones with lots of pieces, some they’re likely never to play with. Or play with just once. They’re gifted out of love and are greatly received, so you don’t want to tell friends and family not to bother. But, come January, it’s clear that some simply weren’t value for money. They take up space in your house, yet they’re not played with.

What’s the issue?

So when we created Whirli, we knew we needed to offer a gifting solution. A way in which friends and family can participate in toy swapping. We started by listing common stories:

  • kids like unwrapping! They don’t always appreciate a voucher.
  • sometimes kids receive duplicate or inappropriate gifts
  • parents can’t always predict what their kids will like or discard
  • parents wish they could spread these gifts across the year

Whirli Gifting Features

We then started feature building! The must-haves were to offer:

  • physical toys that can be gifted alongside a voucher
  • gifts that can be turned into Whirli credit and fund a subscription
  • gifts that can be swapped
  • a gift list that can be shared with friends and family

So when you think of your Whirli subscription, think how it can benefit your lifestyle across the year. How you can include friends and family, how you can cut down on waste and get the best value for money.

Next year when we ask “How’s January going?” hopefully your response will be “much better thanks!”


Gifts that fund your Whirli subscription

Spot the difference

One gift is bought from the high street.

The other is a Whirli gift, which can be turned into £11 Whirli credit.

Why buy brand new, when you can ask friends and family to buy your children a gift through Whirli, and fund your subscription?

Whirli Gift Lists

This week we launched Gift Lists. Lists created by you and shared with friends and family. You don’t even need be a Whirli subscriber to create a gift list, you just need an account.

Friends and family can buy a toy from your list, and when your child receives the toy, it comes with a code. You can then redeem that code on the Whirli website and turn it into Whirli credit.

For example:

A £10 toy = £10 Whirli credit = one month on Toy Sack

10 x £10 toys = £100 Whirli credit = Toy Sack yearly plan.

Why buy brand new when you can get better value through Whirli?

How do I add toys to my gift list?

Log in to your account (you simply need a Whirli account, you do not need to be a subscriber)

Click on the yellow heart, next to a toy.

If on a mobile device, you’ll be offered the choice to ‘Add to Another List’ at the bottom of the screen.

You can then select which list you would like to include or exclude this toy from.

How do I view my Gift List?

To view your gift list, select ‘Favourites’ from the menu at the top of the website. You will see 2 lists, ‘Favourite Toys’ and ‘Gift List’.

How do I share my gift list?

At the top of your gift list you will see a share button which will allow you to send to your friends and family using your preferred messaging app.

What happens if a friend buys a toy from my list?

The list will update for everyone, so you don’t receive duplicate gifts.

Can my child keep the toy?

Yes. Every toy bought through your gift list comes with a code. If you redeem the code on the Whirli website, it is turned into credit and will become part of your Whirli subscription.

If you don’t redeem the code, the toy is effectively yours to keep, forever.

How do I turn my gifted toy into Whirli credit?

Each gift order comes with a code. If you redeem that code, the toy will be turned into Whirli credit and added to your account. To redeem your code, just visit our website https://whirli.com/gift and tap on ‘Redeem Gift’.


Toy Story 4: Movie review and everything you need to know before heading to the cinemas

Thinking about whether to catch Toy Story 4 at the cinemas? You absolutely should! Toy Story 4 was just released in cinemas on Friday 21st June 2019, and my partner and I made plans to catch it on a Saturday night screening the following day. We thoroughly enjoyed it!

We chose a late screening for 10pm at our local cinema as it was easier to get tickets. For a late screening of a family oriented film, I thought we might even have the theatre to ourselves! I really enjoy movie trailers, so we took our seats early as usual. By the time the movie actually got going at half past, the theatre was half full – pretty decent for our local cinema mind you – and impressively most of the audience were groups or couples of young adults with no children.

Such is the power of the Toy Story franchise that first gripped myself and many others over two decades ago. Such is the power of Disney Pixar’s reputation where family friendly films are not just for the children!

Check out our favourite toys from the movie here or see all our Toy Story 4 toys. These toys are perfect for getting kids fired up for a day at the cinema, or to stir their imagination and recreate the scenes once they come home.

What do I need to know before going to see Toy Story 4?

Not much to be honest. The original Toy Story was released in 1995, and the previous instalment Toy Story 3 released in 2010. Franchises that span multiple decades always risk alienating new audiences or not paying enough homage to the fans.

In Toy Story 4, Disney Pixar managed to balance this really well. Familiar faces return with the core posse of toys in their supporting minor roles (Hamm and Rex were two of my favourites and I always crack up at their lines). It is worth remembering that in Toy Story 3, Woody and the entire group of toys have been unloved by Andy. As Andy moves for college, he gives his toys to a little young girl, Bonnie, to play with.

We’re introduced to new characters including:

  • Forky – a spork that comes to life when he is created to be a toy using strings for arms, sticks for feet, and googly eyes (voiced by Tony Hale)
  • Gabby Gabby – a doll our group encounters on their adventures (voiced by Christina Hendricks)
  • Ducky and Bunny – inseparable plush toys that bring family friendly dark comedy (voiced by comedic duo Keegan-Michael Key and Jordan Peele)
  • Duke Caboom – a motorbike stuntman action figure (voiced by reddit’s favourite person right now, Keanu Reeves)

Lastly, Bo Peep plays a central role in this film after not appearing at all in Toy Story 3. Bo Peep belonged to Andy’s sister, and previously it was mentioned that she was given away to other children to play with.

What should I expect for Toy Story 4?

I had high expectations going in. Toy Story 4 is scoring an astounding 98% critic approval rating on Rotten Tomatoes and a 95% audience score. For it’s first weekend, the film grossed over $238 million world wide – and somehow this was still short of analyst’s expectations.

There’s always a risk going into a cinema with such high expectations. I couldn’t put it better than the critic consensus from Rotten Tomatoes so I’ll just leave it here:

“Heartwarming, funny, and beautifully animated, Toy Story 4 manages the unlikely feat of extending – and perhaps concluding – a practically perfect animated saga.” — Rotten Tomatoes, Toy Story 4

What did I think of the movie? My review of Toy Story 4

I loved it. It has everything you want – humour, strong characters, teary moments, and even the occasional suspense and thrill (that caused my partner to startle once or twice).

Toy Story 4 extends the core premise of the franchise as well as explore new and modern themes. Much like Inside Out (one of my all time Pixar favourites), the themes explored in this movie appeal at different depths to all ages. For children, the complexity of Toy Story 4’s character arcs will also teach about emotions and empathy.

Bo Beep is a stand-out character for me and it is great to see her take a leading role in the film. Likewise with newcomer Gabby Gabby whose arc develops and concludes majestically in the film. It’s fantastic to see two leading female figures in this Toy Story film, as the franchise that can otherwise be dominated by leading males Woody and Buzz.

Forky provides a light-hearted, more silly and slightly slapstick character younger children will adore. Yet his existential crisis about being ‘trash’, not a ‘toy’, and how he develops from the infancy of his sentience to his persona at the end, is complex and mature.

Toy Story 4 is a wonderful film. It’s overarching plot is a relatively simple frame against which many different character arcs blossom and conclude. The movie is well paced and entertaining. It’s hard to find any fault with it!

Are there post credits scenes?

I’m a big fan of Marvel films and always stay back for the post credit scenes. With Toy Story 4, there are a few mid-credits scenes and a final post credit scenes. None of them reveal any important plot points or hint at what future movies (if any) might look like.

The mid-credits scenes are pretty hilarious and certainly worth the few minute wait. Besides, I much prefer to hang about and not rush out in a human stampede. The end credits scene gives a light chuckle, but I wouldn’t wait unless you’re a huge Pixar fan.


Toy Story 4: Our five favourite toys from the new movie

Just under a month more to go until Toy Story 4 hits UK cinemas on 21st June 2019. It’ll mark nearly 25 years on since the original Toy Story movie released in 1995!

I absolutely adore the Toy Story franchise. In fact, one of my favourite toys when I was younger was a Buzz Lightyear Action Figure. Complete with a full range of motion, wings that pop out, a laser pointer, and his catchphrase “To infinity… and beyond!”, this toy really captivated my imagination and went everywhere with me.

As the franchise grew over the next decades, so did my appreciation for it’s core premise. Disney Pixar have consistently delivered high quality entertainment, perfectly balancing humour (for both kids and parents), emotional moments, and meaningful messages. Toy Story’s core premise focuses on a lovable set of toys who find themselves, or rather feel themselves, getting unloved and neglected by the kid who owns them, Andy. It’s no surprise that these stories have in part inspired what we do at Whirli.

Quick Preview of Toy Story 4

The fourth installment of this franchise continues where we left off in Toy Story 3 with the toys having been given from Andy to Bonnie. Some years later, Bonnie creates a new toy in arts and crafts, named Forky. Forky suffers from a constant existential crisis about being a toy, and the rest of the toys rally together to help Forky and save him when he gets separated from Bonnie on a road trip.

With this premise, Disney Pixar have set the stage up for tonnes of nostalgia mixed in with a very modern twist, and fun new characters. This movie is sure to delight fans of the previous films and create new following amongst younger children today. Great day out for the whole family!

If you haven’t already, check out the official trailer for Toy Story 4:

Disney Pixar – Toy Story 4 Final Trailer

Whirli’s Picks: Best Toys from Toy Story 4 movie

We were so thrilled when we received our first batch of Toy Story 4 toys a few weeks ago. Mattel have done an outstanding job with the range – as usual their dolls and action figures are top notch, and their bigger play sets would delight any kid.

Here are our top 5 toys from the Toy Story 4 movie:

1. Ultimate Walking Buzz Lightyear (35 Tokens)

Photo of Toy Story Ultimate Walking Buzz Lightyear Toy
Photo of Toy Story Ultimate Walking Buzz Lightyear Toy

Oh the memories! This Buzz Lightyear action figure is everything I remembered it to be, and then some. On top of the standard fare Buzz motions, pop out wings, and laser – Ultimate Walking Buzz Lightyear can also activate to walk forwards, backwards, and swivel (and there is a secretive Easter egg to make Buzz moonwalk!).

2. Carnival Spiral Speedway (40 Tokens)

Photo of Toy Story Carnival Spiral Speedway Toy
Photo of Toy Story Carnival Spiral Speedway Toy

This toy was so popular that we went out of stock less than 24 hours after uploading it onto our website. So we got some more! Taking inspiration from the carnival scene, kids will really enjoy setting cars racing down the spiral track. We can see why this was so popular!

3. Fisher Price Little People 7-Figure Pack (20 Tokens)

Photo of Toy Story Fisher Price Little People 7-Figure Pack Toy
Photo of Toy Story Fisher Price Little People 7-Figure Pack Toy

If your kids like to recreate scenes using a variety of figures then this is the perfect pack for you. Kids can let their imaginations run wild and play with 7 of the key characters from Toy Story 4. Mattel has co-branded this set under their Fisher Price Little People range as the figures are perfectly sized for toddlers, and age appropriate from 1 year+. That gets a big thumbs up from us at Whirli.

4. True Talkers Rex Figure (18 Tokens)

Photo of Toy Story True Talkers Rex Figure
Photo of Toy Story True Talkers Rex Figure

If the standard iconic and realistic figures aren’t enough to hold attentions, then try the True Talkers range of figures. Fully posable with many articulations, the True Talkers range adds many realistic voice phrases from each character. Rex is one of my favourite characters, as I just love his comedic relief moments in the films!

5. Alienizer Voice Changer (16 Tokens)

Photo of Toy Story Alienizer Voice Changer Toy
Photo of Toy Story Alienizer Voice Changer Toy

Not going to lie… we had A LOT of fun with this at the office. The Aliens are probably the most adorable and cute characters in the franchise, with such an iconic scene in the original movie (“the claawww….!”). Get one and have hours of fun at home, or get a couple and try to have a business meeting in alien voice. Trust us on that one.

Whirli’s Top 10 Toys for a Sustainable Christmas!

As the festive season draws near, Whirli warmly invites you to a world where thoughtful gifting meets sustainability. Our carefully curated top 10 toys for this Christmas are more than mere playthings; they symbolise the joy of giving and our commitment to choice. These hand picked selections reflect our ethos of sustainable gifting, ensuring each toy delivers enduring happiness to your children.

This year, our range includes the latest must-haves and timeless classics, thoughtfully chosen to captivate and inspire your little ones. Discover our top selections:

Educational Box (0-6 months): Revolutionising early development, Tooky Toy Educational Boxes, complemented by exclusive Twinkl play guides, grow with your child up to 3 years. Borrow, play, and swap as your child progresses – a smart, sustainable approach to developmental play.
Explore Here

Tonie Box: An ingenious device to nurture imagination and speech development, perfect for reducing screen time. Our Toy Library boasts a vast collection of Tonies, including festive favourites for an enchanting Christmas.
Discover the Magic

Micro Mini Micro Eco Scooter – Green: Encourage active play with these eco-friendly scooters made from reclaimed ocean fishing nets. Durable, high-quality, and ideal for swapping, they’re a perfect match for eco-conscious families.
See the Scooter

Bitzee Interactive Digital Pet: A palm-sized virtual companion that’s topping the must-have lists. It’s perfect for nurturing empathy, and with Whirli, you have the flexibility to swap if your child’s interests change.
Meet Bitzee

Fisher-Price Zebra Walker: A Whirli classic that’s ideal for a brief yet crucial stage in your child’s development. Popular, affordable, and perfect for swapping once its job is done.
Get Walking

Smart Games Safari Park Jr: Engage toddlers with this 2-in-1 puzzle and play set, fostering imagination while introducing concepts of shape, direction, and positioning.
Explore Safari Park Jr

Green Toys Recycling Truck: Teach your eco-conscious young ones about recycling with this non-toxic toy made from recycled plastics. It’s a fun, practical way to introduce environmental responsibility.
Recycle with Fun

Teenage Mutant Ninja Turtles Movie Pizzafire Van: A dose of nostalgia blended with modern play, this toy is a family favourite, bringing action-packed fun to the festive season.
Join the Turtles

Baby’s First Birthday Band: From Halilit comes a high-quality, safe musical instrument set, perfect for introducing the joys of music to your little one.
Make Music

Barbie Career Dolls: Inspire imaginative play and career exploration with this diverse collection of Barbie dolls, ideal for fostering creativity and ambition.
Inspire with Barbie

Celebrating a Season of Endless Play:
At Whirli, we champion the power of play to inspire, educate, and evolve. Our top toy selections extend beyond the ordinary, sparking creativity and learning while adapting to your child’s growth. Through our unique swap system, we ensure that each toy enjoys a prolonged life, contributing to a more sustainable future.

This Christmas, let Whirli guide your gifting with toys that continue to surprise and delight, long after the festive lights dim. Explore our top selections and our extensive range of over 1000 toys from leading brands, and embark on a journey of joy and discovery with Whirli. With our innovative swap system, this Christmas marks the beginning of an enduring adventure in play.

Discover Endless Joy and Exploration

The Art of Sustainable Gifting.

As we navigate through our daily lives, we’re witnessing a subtle transformation—the rise of mindful, sustainable gifting. This isn’t a trend but a shift in how we celebrate life’s special events. It’s about choosing with care and celebrating with intention.

Sustainable Gifting at Whirli

Sustainable Gifting: An Answer to Excess

Today, the true meaning of giving can get lost in shopping and spending. Sustainable gifting changes this by focusing on gifts that last and respect our earth’s limits. We choose gifts that last longer and mean more, helping us move away from just buying and throwing away. This kind of gifting fits with a kinder way of living, showing that our choices matter for the planet.

Dual Rewards: Joy for Kids, Relief for Nature

Toys are a great example of where sustainable gifting can make a big difference. Regular toys might only be used for a short time before they’re thrown away. But through innovative approaches like toy library subscriptions and swap initiatives, we get a beautiful result. Kids get the thrill of new toys without getting bored, and the environment gets a break from constant waste. This approach isn’t just good for the planet; it teaches kids about sharing and caring for our world.

Sustainable Gifts for Christmas

Whirli: A Pioneer in Purposeful Play

Whirli goes beyond usual toy subscriptions, leading the way in mindful gifting. Our borrow-and-return method means toys last longer, spread happiness among more families, and reduce waste.

Extending the Sustainable Mindset

The idea of mindful gifting goes past toys, touching every kind of celebration—from presents for the holidays to the way we wrap gifts. It’s all about giving in a way that the people we care about will love and that also treats our planet gently.

Embracing the Sustainable Gifting Movement

  • Conscious Research: Look into companies and how serious they are about being sustainable before you buy.
  • Enduring Selections: Pick gifts that are made to last.
  • Championing Eco-friendly Brands: When you choose a company like Whirli, you support a better, greener future.

The Future of Gifting

Choosing sustainable gifts is more than just a decision; it’s about caring for our shared future. It’s about giving joy to people we love while protecting the beauty and life of our planet. Looking forward to holidays and celebrations, let’s commit to this thoughtful way of giving gifts, creating a tradition of love, care, and hope.

Discover the wonders of sustainable gifting with our diverse range of eco-friendly toys and baby products. Explore our toys and baby rentals to find the perfect gift that keeps on giving, both to your loved ones and to the world they inherit. Or dive deeper into our philosophy and see how Whirli works here, joining us on a journey towards a more sustainable, joyful future.

Growing up with Whirli: the best toys for 0-3 years

Our guest contributor Alice shares what it’s like to grow up with Whirli, and the best toys for 0-3 years.

My name is Alice and I am the co-founder of MySunshine, a private and secure photo-sharing app for families. I have a son called Leo who has recently turned three years old. We have been using Whirli for over two years and have captured countless memories of Leo enjoying different toys during that time.

Here are some of our highlights growing up with Whirli, plus our favourite toys for 0-3 years.

Growing up with Whirli in the MySunshine app
Growing up with Whirli in the MySunshine App

How we use Whirli

According to my Whirli account, Leo has played with 56 different toys for 0-3 years, which would have cost me £993 if I had bought them at retail price!

I have personally found Whirli invaluable. I usually do a toy swap roughly every two months, but during the COVID-19 lockdowns it was monthly, due to spending more time at home. I try to organise a swap just before his birthday and before Christmas, so I can wrap them up for him to open on the day. 

Whirli toys for 0-3 years

Our favourite Whirli toys for 0-3 years

As Leo grows, he continues to have access to an endless number of toys to play with and swap through Whirli. Below are some of Leo’s favourite toys for 0-3 years, which he has played with as he has grown up with Whirli.

Baby (0-12 months)

Fisher Price Zebra Walker (26 tokens)

I wanted to get Leo a walker to help him develop his walking. However, I knew once he had started walking he would no longer use the walker. This is what made me start searching for a toy library, and I came across Whirli. So Leo’s very first Whirli toy was the Fisher Price Zebra Walker. I remember watching Leo take his first steps with this walker – it was one of the most iconic and joyful moments to watch!

One of the best parts of Whirli is that the toys come ready to play with, i.e. batteries included. There is no stressful search trying to find the right batteries whilst Leo is eager to play with the toy. So Leo was able to start using the walker immediately and interacting with all of its sounds and lights. 

Fisher Price Smart Stages Puppy  (16 tokens)

One of Leo’s earliest toys from Whirli was the Fisher Price Smart Stages Puppy. He was fascinated watching the way the teddy moved and lit up different colours. He soon understood the concept of having to push the buttons to get the teddy to move or sing. 

Toddler (1-2 years)

Melissa & Doug Jungle Activity Table (40 tokens) 

I liked the look of this Activity Table since I knew all of the different activities would help Leo with his hand-eye coordination, as well as keep him entertained. It was the right height for Leo to sit at and put his legs underneath it comfortably. He would crawl around to the other side to try the activities on the other side. It is nice that there is a jungle theme and all of the activities are intertwined with this theme. This is one of those toys that I wouldn’t have purchased because it would have taken up too much space. However, being able to borrow the table and send it back once he had enough of it was perfect. 

Little Tikes Tap A Tune Drum (13 tokens)

This was one of the noisier toys we borrowed! Leo loved being able to tap out a tune on this drum. It has a loud, booming noise which he enjoyed making. We used to do parades around the house with him leading the way with his drum! 

VTech Toot-Toot Drivers Garage Playset (47 tokens)

Leo has a growing selection of cars to play with so I thought this garage would be a great addition to it. We have a few of the VTech vehicles which interact with this garage. We line this up with his village driving mat so he takes the cars for a drive around the village and then parks them in the garage. He finds the lift element of this garage and the sliding ramp to get down the most enjoyable parts. This is a toy I wouldn’t have personally purchased due to its size, therefore it is great to know we can send it back once he has lost interest in it. 

Toddler (2-3 years)

Magformers My First Magformers 30 Piece Set (34 tokens)

I think I enjoyed playing with these Magformers as much as Leo did! There was something very therapeutic about making different shapes with them. They were a great toy to have for travelling since they were easy to pack and have in the car. Leo was fascinated by the way they stuck together. It was a great resource to help him start recognising different colours. 

Green Toys Tractor (19 tokens)

Leo has a fascination with tractors! Therefore when I saw this tractor added to Whirli I knew it would be a hit with Leo. I wrapped it up as part of his birthday presents and it was the present he played with the most that day out of all the new toys he had. The trailer was big enough to fit some of his Paw Patrol figures in. So he spent a long time taking them for rides around the house.

Little Tikes Gas ‘n Go Mower (20 tokens)

I think out of all the toys Leo has had with Whirli, the mower was probably his favourite. We kept this as an indoor toy and he ran all around the house with it. He loved to hear the sound it made as it went along. It is quite noisy, so be prepared if you decide to borrow this one too! 

Child (3-5 years) 

Melissa & Doug Fill & Roll Grocery Basket Play Set (27 tokens)

Leo is always fascinated when we go grocery shopping, so I knew this shopping set would be a hit with him. He loved this set so much I ended up purchasing it from Whirli since it was, and still is, something he plays with daily. He loves to run around the house putting various items in his basket. If any of my kitchen utensils are missing, then I usually find them in this basket! 

Learning Resources Gears Gears Gears Deluxe Building 100 Pcs Set (30 tokens)

The gears building set was another toy the adults enjoyed as much as Leo did. It was really fun watching Leo figure out how the toy worked and trying different combinations. He loves building towers and it was no different with these gears. It was another great toy to help introduce Leo to recognising colours. 

Melissa & Doug Construction Construction Worker Costume (29 tokens)

Our latest Whirli delivery arrived last week. Leo recognises the Whirli logo on the tape and knows what is coming! There is excitement and anticipation of what toys are inside. Our latest delivery included a dress-up costume for a builder which was an instant success.

If you’d like to try some of Alice and Leo’s favourite toys for 0-3 years, head to the Whirli library.

MySunshine helps you tell your child’s story by building a timeline of their milestones and memories. Securely store and share your special moments with loved ones, with the ability to choose who to share with or remove access at any time. No more need for multiple WhatsApp groups or posting on social media! Download the app for free.

Introducing Save Our Playgroups

Is there a playgroup in your local area that could do with some extra love? Whirli’s Save Our Playgroups programme is here to help.

Having a baby is a good way to turn your life upside down. It’s a totally eye-opening experience that’s full of happiness, as well as struggles. But what happens if you have a baby when the rest of the world is upside down?

We’ve been listening to your experiences of parenting in the pandemic, and we know that it’s been hard. So we’ve been thinking about what we can do to make the transition back to ‘normal’ life as smooth as possible. From our conversations, there were two things in particular that stood out: 

  1. We all want to find joy where we can, and play is a great place to start.
  2. We’re all desperate for some human connection! 

So we’ve come up with a plan to support local communities coming together through play. Here’s what our new programme, Save Our Playgroups, is all about.

Why playgroups?

When we surveyed our Whirli community, we found that 60% of parents attend a playgroup. 

Since attending a playgroup benefits both kids and adults, it’s not hard to see why they’re so popular.

Playgroups offer babies and young children more variety in their playtime and the chance to interact with other children their own age. This helps to develop a range of skills, including:

  • Crawling, sitting and rolling (physical development)
  • Face-to-face interaction and non-verbal skills (language and literacy development)
  • Recognising sounds, their name and tone of voice (sensory development)
  • Recognising objects and people (emotional and social development)
  • Recognising and identifying objects (cognitive development)

Equally important is the social interaction on offer for parents and carers. The first few years of your child’s life can be full of joy and excitement, but they aren’t without their challenges.

Spending a lot of time at home caring for a newborn or young baby can be isolating, so playgroups offer parents a chance to get out of the house and have some much needed adult conversation (and, as one of our Instagram followers pointed out, snacks).

The benefits of attending a playgroup

How have playgroups been affected by the pandemic?

However, like many local communities, playgroups have been hit hard by the pandemic. 91% of the parents we polled said that their local playgroups had been affected by Covid. In lockdown, playgroups were forced to close their doors, and many didn’t recover from this. For those that did survive, outbreaks of the virus have seen lots of playgroups trapped in a constant cycle of stopping and starting, affecting their ability to stay afloat.

When we spoke to playgroup organisers, they reported that they are struggling to find spaces to host sessions post-lockdown, due to increased demand and the necessity of facilitating covid restrictions, like social distancing and ventilation. While the priority is, of course, keeping everyone safe, these restrictions do affect how attendees experience the sessions. 

Spaces are limited and parents are required to book in advance, making it much harder and more stressful to go to a playgroup. Furthermore, social distancing defeats one of the main purposes of playgroups, which is to allow kids to mingle. All of this means that playgroups are having trouble retaining old members, and attracting new ones.

How were new and young parents affected by lockdown?

When we asked our community about their experiences of having children during the pandemic, there were some mixed responses.

While lockdown wasn’t easy on anyone, and certainly not new parents, some people pointed out that this period had given them more time with their new families, and made it easier to get little ones into a routine.

However, the majority faced huge difficulties having and bringing up a child during the pandemic. While their new arrivals brought them so much joy, it was sad not to be able to share this joy with friends and family. Many experienced loneliness and isolation; feelings that can be a normal part of parenthood at the best of times, which were exacerbated by the pandemic.

How were new parents affected by lockdown?

How are parents coping post-lockdown?

Even now restrictions are lifting, parents are struggling to adjust back to ‘normal’ life and are still dealing with the aftermath of lockdown. Many people we spoke to said that they felt a huge sense of loss and grief over all the milestones and experiences they missed out on due to the pandemic, since they’ll never get those precious early years back. 

Re-socialising following this disruption to our lives is also proving challenging; 29% of people we spoke to don’t currently attend a playgroup, but would like to.

One of the main barriers they face is simply finding a suitable playgroup in their area. As we have seen, lots of playgroups have been forced to close down, but for those that remain open, spaces are limited. This means that private playgroups (that aren’t government funded or volunteer-run) have put prices up in line with rising demand.

Secondly, lockdown isolation has had long-term effects on parents’ and children’s confidence. They feel self-conscious about “parenting in public” and worry about how their child will behave around others. Add to that lingering cautiousness over Covid safety and fitting it into their baby’s routine, and the experience of going to a playgroup can become stressful.

Thirdly, it’s simply too late for lots of mothers who spent their maternity leave in lockdown, and are now back at work.

How are parents coping post-lockdown?

What is Save Our Playgroups?

After speaking to playgroup organisers and parents, we realised that there was something we could do to help playgroups get back on their feet and encourage parents to attend them: give them toys!

In fact, toys were one of the main draws for attending playgroups when we conducted our research.

So we’ve launched a sponsorship programme called Save Our Playgroups, which will offer free, six-month Whirli subscriptions to playgroups across the country. Playgroups can cut costs and attract members, while parents and their little ones can enjoy a wider variety of toys than they have at home.

Save our playgroups

Through Save Our Playgroups, we hope to bring local communities together again and make sure that these pillars of our society keep going strong. And to achieve our mission, we need your help!

If there’s a playgroup in your local area that deserves some extra support, you can nominate them for a free, six-month Whirli subscription here

We have a limited number of sponsorships available to begin with, but we also hope to encourage more support for playgroups by making some noise about them. So if you feel the same, share this blog post with your friends, family and followers to spread the word, and help #SaveOurPlaygroups.

10 indoor play ideas using a Whirli box

The weather outside may be frightful, but the humble cardboard box can be delightful. Guest blogger Tami Murray, an Expressive Arts Teacher and mum from Stevenage, shares 10 indoor play ideas using a cardboard box.

When we’re stuck inside, it can be a challenge to keep kids entertained. Once boredom kicks in, even the TV can lose its appeal. Finding fresh, off-the-cuff indoor play ideas requires us to think outside the box – or in this case, inside the box! 

So here are 10 indoor play ideas that show how a simple cardboard box can become everybody’s favourite toy. Of course, your Whirli boxes will be perfect for these activities. We’ve made sure that all of these indoor play ideas will leave your Whirli box in perfect condition for returns (no cutting or tearing!), so that nothing goes to waste.

Indoor play ideas using a cardboard box

10 easy indoor play ideas

1. It’s a classic…car!

Babies know it, kids know it, cats know it: sitting in a box is fun. Being pushed around in a box while the adult makes “brumm brumm beep beep neeeaaooowwng” sounds is also super fun (maybe not for the cat).

A slightly older child may want a fancier vehicle, in which case put a battery-powered radio or Bluetooth speaker in there for an in-car sound system. A paper plate makes a perfectly suitable steering wheel. Throw in a comfy pillow and adorn child with a pair of shades to complete the look!

2. Puppet theatre

Puppets help to stimulate creativity and imagination. The use of puppets also supports development of language, listening and communication skills. You don’t need fancy Pinocchio-style marionettes or elaborate hand-puppets; any soft toys or dolls will do. 

For babies and smaller children, you will be the performer. Don’t worry though, you won’t need to devise any sort of Punch and Judy epic; just moving the toys is enough. I like to have a bit of happy up-beat music playing in the background. 

‘Peekaboo’ with the toys can incite smiles and laughter. For older children, it can be a great boost to self-esteem for them to perform while the adult/s are the audience. Playing with puppets can also support emotional development, self-expression and social skills. 

Make a puppet show using a cardboard box

3. Den

There are many ways to use boxes to create a den. Dens can be a place for imaginative play, for sensory exploration, or as a safe space to go and be quiet. 

By about three months old, babies begin to understand that their hands are part of them and that they can control those hands. You’ll notice more reaching and grasping actions as they develop hand-eye coordination skills. Try laying a large box on its side, then hanging things like black and white ribbons, shiny or light up baby-safe balls and/or chiffon scarves from the top interior of the box. Aim to keep it simple with just a few things so as not to overstimulate or overwhelm the baby.

Lay with baby – heads inside the box – to gaze upward at the hanging items. Just relax, be quiet and be in the moment. Baby may move their eyes and head to look at the hanging objects, or reach upwards to try touching and/or grasping. You can mirror their movements, perhaps echo any sounds they make, and generally just enjoy being with one another in the den. 

Remember, babies may only have a fleeting attention span; so don’t feel discouraged if they’re only interested for a brief time or are easily distracted when you try these indoor play ideas with them.

Turn a cardboard box into a sensory den

4. Let’s play café!

By age two, children’s capacity for imaginative play begins to grow. Role play is very important for children to support learning and understanding of social skills. 

As we’re learning from these indoor play ideas, a box can become many things with a touch of imagination! Grab a sheet to lay over the box and you’ve got yourself a table at a café. Children may enjoy using props such as cups and plates, but miming can be fun because then there are no limits. 

For example, if your child has an understanding of how cafes work and a relatively good grasp on language, you could pretend to be their customer who orders various food and drink items. You may start by ordering a cup of tea, then go a bit left-field and order a giant ice-cream. Take it further by pretending that they’ve got your order wrong. 

Turn a Whirli box into a cafe

5. Drum

Use your hands, use drum sticks, use wooden spoons…whatever you use to tap your beat, drumming is a fun way to interact and experience rhythm. You may choose to tap along to some music; in which case, it’s good to choose something with a clear beat. For older children, you could try copying one another.

6. Tunnel

No need to spend money on a pop-up play tunnel or other indoor play ideas that take up lots of space. Simply open up both ends of a large box and you’ve got an instant tunnel. You could try linking boxes together, adding obstacles, pretending you’re going on an adventure, or pretend to get stuck and the child has to help get you out (just be careful not to actually get stuck and ruin your Whirli box!).

7. Treasure chest

What’s in the box? is a super fun and simple game for children of all ages. All you need is a box and a bunch of random stuff. It could be a themed treasure chest; for example: everything in the box could be yellow, shiny or noisy. 

A current favourite for my 11-month-old teething son is a box full of chewy toys. You may choose to allow your child to freely explore the contents of the box at their own pace. Enjoy interacting with the child and follow their lead. Alternatively, you could take out one item at a time. This works well as a turn-taking game. It can also be a helpful way of working on language skills: for babies and toddlers, try filling the box with items of fruit, toy animals or everyday objects. Name each item as it’s taken from the box; for example: ‘spoon’, ‘green apple’, ‘cat’. Allow plenty of time for exploring each item. 

Turn a cardboard box into a treasure chest

8. Goal

Time to work on those gross motor skills, get a bit of exercise and nurture confidence. This game is easily adapted for varying ages and abilities. It also works in different spaces and situations. 

Throw, roll, bounce, kick, or place objects into the box. If you have multiple boxes, you could try sorting different colours, sizes or shapes into the boxes. 

A super simple and super entertaining indoor play idea – not to mention embarrassing when I realise my aiming ability is lacking!

9. Canvas

You don’t need an expensive easel or fancy artist’s pad to create an artistic masterpiece. Generally speaking, the walls, floors and the cat are NOT acceptable canvases for our children’s decorative designs. A cardboard box, on the other hand, can work very well indeed. 

For one thing, when little ones get a bit overzealous with the paint, it won’t seep through card in quite the same way as those soggy bits of paper. You could decorate a 3D box or lay it out flat on the ground/table. I like to lay a box out on the ground, paint our feet and walk across it. Try various materials too, like paint, pens and crayons.

Just because a box has been decorated, doesn’t mean it can’t be reused for returning those Whirli toys. I’m sure postal workers, delivery drivers and warehouse operatives will enjoy our little ones’ artwork on their rounds! And if your Whirli box gets reused for another family’s order, it will put a smile on even more faces.

10. Giant stacking blocks

Many skills can be honed and developed from simple stacking and tumbling games. Using cardboard boxes, of any shape and size can be a safe and fun way to play these games on a big scale. 

I love watching the anticipation in my son’s face as he nears the tower to knock it down. I can’t help but giggle because he squints his eyes just before pushing the boxes. I can imagine he’s thinking ‘will it fall over? Will it fall on me? What will mummy do?’ 

This activity develops interaction and communication, taking turns, anticipation, gross motor skills, and numerical skills. Try counting as you or your child stacks the boxes: countdown 3, 2, 1 before knocking down the tower, or say ‘ready, steady, go!’ (or just ‘ready, steady…’ then the child can say ‘go!’ ).

Hang on to your boxes for simple indoor play ideas

These indoor play ideas are just a few examples of how a box can be the best toy for all ages and stages. None of these activities involve destroying your boxes, so you’ll still be able to swap your Whirli toys without having to scour the loft for spares.

So next time you get that delivery, don’t fling the box into a cupboard; instead, try out some of these indoor play ideas, get creative, have fun and give it a Whirli!

Mum wastes £100s on Christmas toys never played with

Meet Lisa, a teacher and mum from Newport, who lives with her husband and their 8-month-old son, William. 

Like many first-time parents, Lisa and her husband wanted to make William’s first Christmas magical. They spent £200 on Christmas toys for William, who received a total of 24 brand new toys to play with – which, as Lisa says, is a lot for a baby.

“My first thoughts were that a baby will not need a lot of toys and this is what everyone will tell you too,” she says. “However, I didn’t want my little boy to not have anything to play with and felt a little bit of pressure from myself to make Christmas special.”

Lisa Gregory and her son, William
Lisa Gregory and her 8-month-old son, William

Now, Lisa wishes she’d trusted her intuition and listened to that advice. Of the 24 toys William received, only four are still being played with. That means over 80% of William’s toys, plus his parents’ money, have already gone to waste. Not to mention the clutter!

“We didn’t account for how quickly he would tire of the toys, regardless of price or how entertaining they initially were,” says Lisa. 

On top of the toys William received from his parents, he was also spoiled by well-meaning friends and family. A month after Christmas, Lisa is grappling with the amount of space they take up: “We received a lot of toys from others! They wanted to spoil our little one too as he is a long awaited baby. Some of the toys are so big and on opening them I was thinking, where am I going to put this?”

William and his Christmas toys

In the UK, an estimated 25 million Christmas toys are neglected by the end of January

And Lisa isn’t alone. Just over two weeks after Christmas, Whirli surveyed 1000 UK-based parents of 0-8-year-olds to learn just how many toys go to waste from the festive season. The results were staggering.

On average, parents spend £250 per child on Christmas toys. Yet however special or expensive those toys are, it doesn’t stop them going to waste. Of the average 14 toys each child in the UK receives for Christmas, 26% are already neglected by the end of January. That translates to a whopping 25 million neglected Christmas toys across the UK.

This rises to 40% three months after Christmas, and 66% by summer. What’s more, 13% of these toys are never played with. 

So what can parents do about it? Stephanie, a Sales and Merchandising Manager and mum from Berkshire, has found the answer.

Meet the mum who rented Christmas – and is sending it all back

Stephanie has two children, Isla, who is five years old, and Sienna, who is 19 months old. Stephanie used to spend up to £150 on toys for her daughters in previous years, but, like Lisa, she realised that her money was going to waste and the clutter was piling up.

Sienna, 19 months, and Isla, 5 years

“In Christmas 2020, I think we compensated a bit for the tough year that it was, and as we welcomed the baby, my eldest got way too much – she got overwhelmed jumping from one gift to another.”

So in Christmas 2021, Stephanie wanted to do things differently. Instead of buying toys for Sienna and Isla, Stephanie borrowed them through Whirli, the clutter-free, sustainable and affordable toy swap subscription service.

Stephanie discovered Whirli through Instagram, and it resonated with her right away: “As we try and be conscious about the way we consume in our day to day life and Isla now really understands Christmas, we implemented the four gifts rule: something you need, something you want, something to wear, something to read. For Sienna, still being young, Whirli made perfect sense and even next for Isla. We want to declutter and be more eco-friendly.”

Playing with Christmas toys from Whirli
Stephanie, Isla and Sienna playing with their Christmas toys from Whirli

Rather than spending hundreds of pounds on Christmas toys this year, Stephanie paid £50 for a 6-month Whirli subscription, which will last her far beyond the festive season.

The result? Stephanie spent only a third of the money she’d usually spend on Christmas toys – and, most importantly, can send them all back.

How does Whirli work?

When you subscribe to Whirli, you’re given a token allowance that lets you borrow toys from a library of over 1000 top brands and the latest must-haves. Toys are delivered to your door and you can keep them for as long as they’re being played with. Once your kids lose interest, you can send them back and swap them for something else, with no limits on the number of swaps you can make.

This Christmas, Stephanie used Whirli to rent the following toys for her girls:

The combined RRP of these toys would have been £102, but Stephanie only paid the equivalent of £25 in Whirli tokens. What’s more, she doesn’t have to worry about Sienna and Isla losing interest in the toys, because she can simply swap them for something else when they’re no longer loved. 

In fact, only two of the toys Stephanie rented through Whirli this Christmas are still being played with, so she’s looking to do her first swap this month.

Sienna and her Whirli toys
Sienna and her Whirli toys

Is Whirli the way forward?

When asked whether she’d recommend renting toys to other parents, here’s what Stephanie says: “Do it! There is a satisfaction in spending time to pick something you know they will enjoy playing with for a while, knowing that if they actually don’t care for it you have not wasted any money. Plus, you are helping the planet and don’t have to keep storing toys, or try to sell them on or give them away.”

Want to join the rental revolution? Sign up for a Whirli subscription today to start swapping instead of shopping.

Toy Waste In 2021: The Whirli Report

Whirli’s report on toy waste in 2021 is here! 1000 parents from across the UK reveal how much they spent on unwanted toys in Christmas and throughout the year in 2021.

It’s been a month since Christmas and it’s time for the moment of truth: how much did we spend on Christmas toys for our kids this year, and how many of those toys will go to waste?

Just over two weeks after Christmas, we surveyed 1000 UK-based parents of 0-8-year-olds to learn more about toy waste following the festive season, and throughout the year in 2021.

We conducted the same research in 2019, so we were particularly interested to see what, if anything, had changed since then. As you might imagine in a world that has seen considerable change in the past two years, the results pointed to some significant shifts in our consumption habits.

Here’s what we learned.

On average, each child received toys worth £750 for their birthday and Christmas in 2021

The estimated toy spend per child has gone up significantly since we conducted the same research in 2019. It isn’t hard to understand why: with kids spending far more time at home during the pandemic, it’s only natural that parents would spend more on ways to keep them entertained.

On average, parents estimated that each child received 22 toys throughout the course of 2021, coming in at a total value of £750 (which works out at £32 per toy). 

Parents spent an average of £750 on toys in 2021

Parents themselves spend an average of £430 on toys for each of their children, breaking down to £180 on birthdays and £250 on Christmas. They estimated that friends and relatives combined spent around £150 on birthdays and £170 on Christmas for each of their children.

Over half of parents say that one or more of the toys gifted to their child was unwanted

Toy waste after Christmas

Of the average figure of 22 toys each child received in 2021, only 43% of parents said that all of them were wanted. 57% of parents said that one or more of the toys gifted to their child was unwanted for the following reasons:

  • The toy wasn’t age appropriate
  • The toy was a duplicate (i.e. the child already had this toy)
  • The child didn’t like the toy
  • The toy did not fit the parents’ ideals or ethics
  • The toy was too gender stereotyped

We’re already visualising all that clutter (and garish pink plastic) piling up, and we haven’t even got to the most shocking part of our toy waste report…

In the UK, an estimated 25 million Christmas toys are neglected by the end of January

Toy waste in January

Parents estimated that each of their children received an average of 14 toys under the tree this Christmas. Yet a sizeable 26% of these toys are already neglected by the end of January. This rises to 40% three months after Christmas, and 66% by summer. What’s more, 13% of these toys are never played with. And that’s just the tip of the iceberg…

In the UK, over 120 million toys are neglected over a year

Annual toy waste

When we look at the year as a whole, over 120 million toys are neglected across the UK. Shockingly, parents confessed that of all their children’s toys, nearly 20% had been neglected in days and nearly 10% were neglected within a matter of hours. After one year, 77% of toys were estimated to have been neglected, with only 23% still being played with by their children. 

Pretty staggering, isn’t it? Which might leave you wondering…

How can we spend less and waste less in 2022?

From our research, we’ve seen that an incredible amount of money is wasted on toys. On top of that, toy waste has some big implications on our lives and livelihoods. Not only is it a pain in the neck (quite literally, if you trip over them!) to have so many toys cluttering up our homes, but it also ramps up plastic production and waste in landfill – two things most of us strive to reduce in order to build a better future for our children.

At Whirli, we’re on a mission to transform toy consumption by swapping instead of shopping. Our business is built on the circular economy, creating a shared library of toys that parents and children can borrow and return whenever they want. 

Whirli toys

When you sign up for a Whirli subscription, you’re given a token allowance that lets you rent toys from our library of over 1000 must-haves. You can choose toys to be delivered to your door and keep them for as long as you like (including forever, if you have the toy long enough or buy it back from us at a discounted price). Once a toy is no longer loved, you can simply return it to Whirli for another child to enjoy, then swap it for something “new”. 

Tokens let you borrow toys worth four times as much as what you pay, meaning parents have saved thousands of pounds renting with Whirli. And for that percentage of toys that are neglected within a few months, days or hours? Our swapping service eradicates the problem of toy waste by letting you return them. 

Cut down on toy waste with Whirli

Join us today to get more for your money, cut down on clutter and “shop” more sustainably. Who knows? If more of us start borrowing rather than buying, our next round of research could look very different indeed.

10 stats about toy neglect and how to reduce waste in 2022

Feeling overwhelmed by the amount of toys that go to waste in your home? You’re not alone. Check out these surprising statistics on toy neglect and learn how to reduce waste in 2022.

The holidays are a time for treating ourselves and the people we love, which is all part of the magic of Christmas. However, come January, a lot of us begin to feel uneasy about all that indulgence and excess, vowing to make some changes for the year ahead.

If you’re a parent, there’s one thing in particular that’s likely to be on your mind — and coming out of your ears — right now: toys. Naturally, toys are a go-to present for kids at Christmastime. However, there are only so many storage bins you can squeeze into your home, and only so many toys that can hold your little ones’ attention. The result? Unwanted and unloved toys…everywhere

Not only does the clutter drive you mad, but it’s also a huge waste of time, money and energy to buy toys that don’t get played with. On top of this, unwanted toys tend to end up in the landfill, which, considering how many toys are made from plastic, isn’t good for the environment at all. 

The problem is, most of us don’t think about toy clutter until it’s staring us in the face. As with many other aspects of parenting, we’re not prepared for it! So at Whirli, we’re on a mission to raise awareness about toy neglect and improve playtime for everyone.

We’re passionate about the circular economy and zero waste living, so we decided to ring in the new year with some tips to help your family live more sustainably in 2022. Before we get to those, let’s look at the facts around toy neglect

10 facts about toy neglect

Toy neglect

We interviewed over 2000 parents to better understand our habits around toy consumption. Here’s what we learned about the realities of toy neglect.

Perhaps unsurprisingly, the majority of parents think their kids have too many toys. We spend a lot of money on toys, and the clutter is piling up as a result.

  1. 69% of parents say that their children have too many toys.
  2. Parents estimate that they spend an average of £250 per child throughout the year on toys, and children receive over 30 toys each year. On average, parents will spend up to £25 on a toy as a gift for someone else’s child.
  3. 77% of parents say that toys are cluttering up their homes. 1 in 7 parents feel this toy clutter is out of control.
Toy neglect

The reason this feels wasteful is because most of these toys either don’t get played with at all, or they’re quickly forgotten about — and the following stats probably will surprise you.

  1. In total, 61% of children’s toys are un-played with. That’s 27 toys going neglected at any given time. 
  2. On average, 35% of toys are neglected or forgotten within a month.
  3. Parents estimate that 15% of toys their kids receive for Christmas are neglected within a matter of days. Within one month, this increases to 23%, then 50% within 6 months.

So why do so many toys go to waste? Part of the problem is other people getting it wrong, but even parents struggle to choose toys their own kids will like.

  1. The most common reason for unwanted gifted toys is gender stereotyping. More than a quarter received 6 presents of this kind in a year.
  2. 71% of parents choose toys based on their or their partner’s taste, rather than their child’s.

Lastly, we all feel that something’s got to change; we’re wasting our money and harming the planet through our toy consumption habits.

  1. 56% of parents think high street prices for toys are too high.
  2. 52% feel packaging for toys is excessive.

So what can we do to reduce waste?

Don’t worry, it’s not all doom and gloom. A new year is the perfect time to reassess our values and kickstart new habits. Luckily, there are plenty of ways parents can stop toy neglect, save money, cut down on clutter and reduce waste.

This mindset goes far beyond toys, so we’ve also included other areas of life where you can make meaningful changes. To make sure you’re off to a flying start, we’ve partnered with four of our favourite waste warriors to bring you some exclusive offers. 

3 ways to reduce waste in 2022

Toys: swapping is the new shopping 

Reduce waste with Whirli

As we’ve seen, constantly buying your children new toys creates an endless cycle of wasted money and clutter. To break the chain, choose swapping over shopping.

We created Whirli as an affordable and sustainable alternative to owning toys. When you become a subscriber, you get access to our library of over 1000 must-have toys. Your subscription plan will give you a token allowance that lets you borrow toys for however long you like, then send them back and swap them for something else if your child loses interest. 

Not only can you cut down on toy clutter, but you also get to play with toys you might not be able to buy at retail price, with lots of guidance on the best toys for your age group. If your child doesn’t like a toy, somebody else’s child will, and no one wastes any money or sends more plastic to the landfill. A win-win all round! 

Sign up to Whirli here.

Clothes: wave goodbye to fast fashion

Kids grow at an alarming rate, so in addition to toys, they go through clothes like there’s no tomorrow. Keeping up with their wardrobe needs can take a toll on your wallet, and then there’s the environmental impact of fast fashion.

The good news is that we’re now seeing a rise in thoughtful brands who are on a mission to reduce waste.

Babies outgrow seven clothing sizes in their first two years — that’s pretty alarming when you consider that just one babygrow takes 250 litres of water and 2kg of carbon emissions to produce. A study found that 180 million pieces of outgrown baby clothing are cluttering up UK homes, and first time parents spend an average of £997 on baby clothes in the first year alone.

This is where renting, rather than buying, saves the day once again. For parents with very little ones, Bundlee is a subscription service that lets you rent your baby’s wardrobe and swap clothes as they grow. Their model saves 86% of the CO2 and 96% of the water usage in comparison to buying new baby clothes (and saves you money too!).

Try Bundlee

Get 50% off your first month when you sign up to Bundlee  using the code below.

Code: WHIRLI50

Reduce waste with Bundlee

Then there’s Dotte, the UK’s first fully circular marketplace for kids clothing. Their goal is to overcome the toxic addiction that is fast fashion.

As humans, our brains are hardwired to seek out the newest, shiniest thing. This typically looks like a trip to the high street or a quick ‘add to basket’ moment. But the reality of all that newness is pretty bleak.

In the UK, the carbon footprint of new clothes bought every minute is greater than driving a car around the world six times (Source: Oxfam). It’s also estimated that more than 50% of fast fashion is chucked in the bin in under a year (Source: Ellen MacArthur Foundation). 

When there’s already so many great clothes that have already been made (and loved), Dotte suggests shopping “new to you”. With shopping second hand, you get that immediate pleasure of bagging a bargain, without the long term guilt.

What’s more, reseller platforms offer the missing ingredient in online shopping for fast fashion: connection. Finding a community of like-minded people brings the human emotion (the joy!) back to shopping.

Try Dotte

Kick your fast fashion habit today and discover something “new to you” on Dotte. You can get £5 cashback on your first purchase, when you sign up using our exclusive discount code.


Reduce waste with Dotte

Food: go zero waste 

Food production and food waste play a huge role in climate change — something, as parents, we feel increasingly worried by. However, trying to shop ethically and sustainably in the average supermarket is difficult. Let’s face it, poring over every ingredient list or working out which product has the least packaging ain’t easy when you’ve got a screaming toddler strapped into your trolley.

That’s where Good Club, the online zero and low waste grocery store, does the legwork for you. Their mission is to help everyone live more sustainably, by providing carefully sourced groceries and household items straight to your door. 

Their zero waste products are delivered in returnable, reusable and BPA-free pots inside a returnable, reusable box, completely cutting out single-use plastic and packaging. With 350+ of zero waste items and 250+ lightly packaged products, you can get all of your household staples with carbon-neutral delivery and collection — helping you reduce waste, and cut down on plastic and CO2.

Try Good Club

Get £15 off your first order when you sign up to Good Club using the code below before 31st July 2022.


Reduce waste with Good Club
Good Club

When it comes to making sure your family gets their five a day, Oddbox is another fantastic option to fill your belly and save the planet. Over 40% of all food grown goes uneaten, wasting a huge amount of CO2 and water in the process.

Oddbox rescues delicious, fresh fruit and veg that may otherwise have gone to waste. They pick it up directly from farmers, then deliver it to your front door in a weekly or fortnightly subscription. 

Try Oddbox

If you want to reduce your impact on the planet by taking action on food waste, join Oddbox’s mission and get 50% off your first box using the code below at checkout (offer ends 31st March 2022). 



One step at a time

Of course, we’re just scratching the surface of all the different ways we can reduce waste in our daily lives. However, it’s important to remember that you’re only human, and you’re just one person.

When trying to live more sustainably, it helps to focus on one or two areas of your life and make small, incremental changes that all add up in the long run. 

We hope that this guide will give you the inspiration you need to live that little bit greener in 2022. As always, we’d love to get your opinions and perspectives.

What changes are you making for the New Year and how does your family do its bit for the planet? Our email inbox and DMs are open.

Whirli’s 2021 Wrap-up

As 2021 draws to a close, Whirli Founder and Managing Director, Nigel Phan, reflects on what we’ve achieved in the past year, and what’s next for 2022.

I can’t quite believe another year has passed — and what a year it has been. 2021 gave us fresh hope and a return to some semblance of normality. At Whirli HQ, we’ve been grateful to be able to spend time with our colleagues, friends and family again, and see our customers do the same. 

The year hasn’t been without its own twists and turns, and it’s closing off with renewed uncertainty over future restrictions and lockdowns. As preparations for the worst keep us busy, it’s easy to focus on the negative and forget all the progress and how far we have come as a team and community. 

I wanted to take a moment to share my reflections on the year we have had. I also wanted to thank you all for your support, your kind words of encouragement, and the role every one of you plays in giving us at Whirli continued vigor to overcome challenges and pursue our mission.

Nigel Phan, founder of Whirli
Nigel Phan, Founder & Managing Director

Looking back on 2021

Last year, I shared the news of our Seed investment round and how we were thinking about using those funds to improve the Whirli experience for customers. 

In order to deliver on that, we welcomed many new colleagues to our team including a Category Manager (Natalie) who manages our range/stock, a Head of Operations (Craig) who handles all fulfilment logistics in our circular economy, a Head of Product (Katie) who oversees our customer experience and new features on our website, and many many more. 

I couldn’t be prouder of what our expanded team has achieved this year; every individual in our team has made important contributions to your Whirli experience as a customer. I’m also very thankful on a personal level, as I used to do what are now Natalie, Craig and Katie’s responsibilities, and I never had enough hours in the day to do the best we could for you.

A few key highlights of the year include:

Opening our new warehouse in July, which gave us 4-5X more space for toys and improved processes

Over the summer, we said goodbye to the rail arches at Bethnal Green, London, which had housed our office and warehouse for nearly three years. We moved half an hour eastward to our new location in Rainham, where there is plenty of large warehousing space for us to grow into. Our new home has allowed us to fully retain our existing team and provide a comfortable workplace environment for them.

It didn’t take us long to make full use of this space! Over the second half of the year, we added more than 200 new product lines to our library, including new brands and licenses like Strider, Green Toys, Tender Leaf, Bluey, Classic World, and HABA. We still have a lot more to come, and our focus continues to be on selecting high quality products that provide a fun and learning-rich experience for your child.

A Whirli user plays with the Hape Baby Einstein Magic Touch Drums
Skye, 9 months, plays with the Hape Baby Einstein Magic Touch Drums

We also improved our core operations processes to ensure a consistently delightful unboxing experience for our customers. This included a review of our supplies and, thanks to our work with Sourceful, Whirli’s packaging is now 100% recyclable and sourced sustainably.

Launching our learning through play framework and other improvements to the Whirli website experience

A year in Whirli

We pored over research and worked with experts to craft a learning through play framework that is holistic. This framework is now one of the primary lenses we use in selecting products to ensure we offer a wide range of opportunities for your child, and we hope to go further in helping parents navigate early years child development.

Early in the year, we also launched the ability for customers to rate their experience with each individual toy they have borrowed. As always, customer feedback remains a crucial input to our product selection. Importantly, I think it also helps other customers in the community decide what products they might want to borrow — so thank you for tapping on those stars and sharing your thoughts!

More recently, we have started integrating with our couriers to provide better delivery communications and order tracking. There have been some delays and teething issues (transparently, the couriers’ technologies aren’t the easiest to work with), but bear with us and you’ll soon see this making it easier and more convenient for you to manage your swaps.

Seeing all the Christmas buzz and customers talking about Whirli so enthusiastically

In the last couple of weeks, we were so proud to see ourselves featured across major websites, newspapers, radio, and TV programmes. There is certainly a lot of growing attention on the climate crisis and sustainability following COP26 in Glasgow, and it’s so good to be recognised for the work we’re doing in this space.

We literally couldn’t have done this with you. Thank you to a few kind customers who were more than happy to share their Whirli stories with the press at short notice. You can read and listen to stories from Natasha, Patsy and Jen, not forgetting customers like Sarah, who got us in print.

Not to dwell on this too much, but there are of course things we could have done better and things we ran out of time to do this year. Rest assured that after a short Christmas break to recharge, we will be back at it in the new year.

A year in Whirli

Looking forward to 2022 at Whirli

So, what’s next? Improving the Whirli customer experience continues to be at the forefront of our minds. Here’s what you can expect from us: 

  1. An improved experience on our website – including easier ways to manage your subscription, track your swaps and get the most value out of our service.
  2. More curated and personalised toy discovery – helping you discover products from our library that your family will enjoy, including suggestions based on our learning through play curriculum.
  3. Engaging and thoughtful content and guidance for parents – supporting you on your journey with expert and community contributions.
  4. An even bigger range of products to choose from – making sure we can cater for you no matter what specific interests or needs your family might have.
  5. Smoother delivery and returns including more innovative and frictionless ways to swap from your doorstep – further enhancing convenience so you can receive and return your toys with ease.
A Whirli user plays with the Wobbel board
Wilbur, 2.5 years, plays with the Wobbel Board

Thank you again

Again, we wouldn’t be here without the support of our community, who have gone above and beyond to spread the word about Whirli and get more people swapping over shopping. It’s truly inspiring to share our success with so many people who are passionate about making positive changes to the world we live in — especially in challenging times.

As always, we’d love to hear from you. Is there anything Whirli can do to improve our service and make your life easier as a parent? We’re all ears, so feel free to reach out at any time.

Merry Christmas and a Happy New Year!

Nigel Phan,

Founder & Managing Director 

Whirli’s Green Christmas Guide 2021

Struggling to find sustainable Christmas presents? Need some inspiration for eco-friendly gift wrapping? We’ve got you covered in this ultimate guide to having a green Christmas.

As a toy company, we know that Christmas is one of the most magical times of year for families with little ones. However, it’s also one of the most wasteful (and often stressful) times of year.

It’s natural to want to create special memories for your children around Christmas. You try to give them the best of the best, so you rush out to buy the latest toys to put under the tree. Yet how many times have you found those same toys forgotten under the bed come January

According to research we conducted among parents, an estimated 23% of Christmas toys are neglected within one month. This is around five toys per child and the equivalent of 32 million toys across the UK. After three months, it’s estimated that the number of Christmas toys neglected increases to 40%.

And we adults are just as guilty of chucking away unwanted presents (no offence, Uncle Bob). Not to mention festive food waste and wrapping paper — let’s face it, it’s not fit for repeat use once a five-year-old has torn into it!

Welcome to Whirli’s Green Christmas guide

Whirli's green Christmas guide

That’s why we’ve put together the ultimate Green Christmas Guide, which we’ve compiled with three things in mind:

  1. We want to challenge the mindset that Christmas means “stuff”. We think it’s important to question our habits as consumers during the festive season, when brands are capitalising on our need for shiny objects. So we’ve included some alternative options to physical presents.
  2. When we are giving physical gifts, we strive to reduce waste and cut down on plastic by shopping with eco-friendly brands.
  3. By introducing our loved ones to greener alternatives to their favourite things, we hope to spread that warm and fuzzy, waste-free feeling.

Our Green Christmas Guide is packed full of ideas for sustainable gifts for kids and parents, as well as some tips to help you reduce waste during the festive season. We hope it helps you have a greener, but no less magical Christmas.


  • Green Christmas gifts for kids
  • Green Christmas gifts for parents
  • Ways to reduce waste this Christmas 

Green Christmas gifts for kids

Borrow toys from Whirli for a green Christmas


Borrow toys from Whirli

If you’re already a Whirli customer, Christmas is a great time to make the most of your subscription. Parents spend an average of £135-150 per child on Christmas toys — and they don’t come with a guarantee on how much your little ones will want to play with them.

So instead of trekking around the shops this Christmas, why not borrow toys from Whirli’s library? You can still give your children the toys of their dreams, but with one important difference: you can swap them for something new at any time. Plus, we’ve got toy sacks to rival Santa’s! Just make sure to order your toys before 20th December to get them in time for Christmas. 

Sign up for a Whirli subscription here from £9.99 a month. Browse our toy library here.

Buy toys from Whirli

If you’re not a Whirli customer or you’d like to give a Whirli toy to someone who isn’t a customer, you can buy a toy from us rather than renting it. Just in case someone’s enthusiasm wanes (!), all gifted toys come with a gift card that can be turned into Whirli credit, ready to start swapping. They can redeem the gift card and spend the credit on a subscription, then swap the toy for something else. Otherwise, the toys can be kept forever.

Choose Whirli toys to gift here.


Baby Mori

For those with budding fashionistas, we love Baby Mori’s clothing ranges for babies and kids. Baby Mori combines ethically sourced, organic cotton and bamboo to make the softest fabrics, which are kind to your baby’s skin and the planet. Careful craftsmanship means their clothes are designed to last, so they can be worn and passed on again and again. For an extra special green Christmas present, check out their personalised gift range.

Shop Baby Mori here.

Eco Alf

Catering to a slightly older age range, Eco Alf makes kids clothing from recycled PET (polyester). This reduces water consumption by 20%, energy consumption by 50%, and CO2 emissions by 60%. They also run a nonprofit organisaton called the Eco Alf Foundation. They work with the fishing industry to clean the oceans of marine waste and to give a second life to plastic waste through recycling and closing the loop. We love their slogan tees for mini eco warriors.

Shop the Eco Alf kids range here.



Wearth is an online store of curated eco-friendly and ethical brands, making it easy to shop according to your values. We love their “Gifts for little ones” edit, where you can discover lots of fun gifts for kids. Activity sets, like this seed pack by Sprinkles Creations UK, make the perfect green Christmas stocking fillers, as well as providing engaging ways for your little ones to learn about nature. 

Shop WEARTH’s gift edit here


Festive bath bombs from Lush are a surefire way to make washtime fun. Lush is built on ethical business and fair trade, which includes their environmental policies. Their products are made from thoughtfully selected raw materials and natural ingredients, and their packaging is made from 90% recycled materials. We’re big fans of their cute and playful Christmas gift sets.

Shop Lush’s range for kids here.

Rowdy Kind

Rowdy Kind

Speaking of splashing around, meet Rowdy Kind. They’re on a mission to create a better bathtime: better for kids’ skin and better for the planet.

Handmade in the UK using the highest quality ingredients, Rowdy Kind’s unique formulations are made specifically for kids’ sensitive skin. The range includes: the bestselling ‘Hair & Everywhere’ bars, shampoo and conditioner bars, and even a plastic-free bubble bath and moisturiser.  Rowdy Kind bars are sulfate, paraben and PEG free, and perfectly pH balanced.

The entire Rowdy Kind experience is plastic free. Not only are the bars zero waste, their cleansing, conditioning and moisturising bars save two plastic bottles each. All of their ingredients are ethically sourced, cruelty free, and vegan. Plus the minimalistic shipping packaging is 100% paper and fully recyclable.  

Join Rowdy Kind in raising the bath bar for the next generation and get 10% off full priced products for the month of December 2021 using the code WHIRLI10 at checkout.


Little Cooks

Little Cooks

Experiences are the gifts that keep on giving. Activities make for exciting and memorable presents that can give the whole family shared moments of joy. A subscription to Little Cooks is the perfect way to get kids having fun in the kitchen, teaching them about cooking and real food in the process. All of their ingredients are organic and free from refined sugars, flours and anything artificial. Packaging is compostable and recyclable, and each box bought pays for a vulnerable child in the UK to attend a Healthy Holiday Club with Feeding Britain. Bon appetit! 

Gift a Little Cooks subscription here. Get 50% off their first kit using the code WHIRLI50 at checkout until 31st January 2022.

Go Ape

Go Ape offers treetop adventures for kids aged four and above in a range of locations across the UK. They’re on a mission to encourage everyone to live life adventurously, while being socially and environmentally responsible, and always doing the right thing. Values we can get behind! Activities like tree climbing and zip wiring can help build kids’ confidence and nurture a love of the great outdoors. Bonus points if you’re brave enough to get up there with them.

Gift an experience with Go Ape here.

Adopt an animal with WWF

The WWF’s adopt an animal scheme makes a fantastic gift for kids. Funds go to species protection projects across the world, and your child can learn about conservation and the environment in a meaningful way. Kids get a fun welcome pack with a cuddly toy and receive updates on their animal three times a year — another gift that lasts well beyond Christmas.

Adopt an animal here.

Green Christmas gifts for parents


A subscription to Whirli

It’s not just kids who benefit from Whirli! If you know any parents who could use some decluttering, money-saving and greener habits, you can buy them a Whirli gift card for your chosen amount. They can then redeem the gift card against their subscription cost. Trust us, they’ll thank you.

Buy someone a Whirli gift card here.



Bundlee’s baby clothes subscription is the perfect gift for a sustainably-minded new parent or parent-to-be. After all, babies outgrow seven clothing sizes in their first two years, and most gifted clothes are outgrown before they are even worn… but not with Bundlee! When you gift Bundlee, parents can activate their subscription whenever they are in need of clothes and, ta-dah, a set of premium baby clothes will arrive at their home. And just like magic as their little one grows, they simply swap their set for the next size up. 

Gift Bundlee here.

the little loop

For kids that are a little older, thelittleloop lets you rent clothing from sustainable and organic brands. Did you know that renting instead of buying their clothes can save up to 80% of the carbon and water footprint of buying new? Not to mention all of the waste. For guilt-free Christmas presents, check out their gift cards to recruit more pioneers for the rental revolution! 

Shop the little loop here.

Who Gives A Crap

Toilet paper might seem like quite a weird Christmas present. That’s until you’ve discovered Who Gives A Crap. Their mission is to ensure everyone has access to clean water and a toilet within our lifetime, and they donate 50% of their profits to make that happen. On top of that, they’re B Corp certified and make their toilet paper from bamboo, recycled and forest friendly paper. 

To cut down on plastic and stay hygienic, Who Gives A Crap individually wrap each of their loo rolls. Ideal for Christmas, which is why they’ve launched a limited “give” edition featuring artist-designed patterns — not only can you gift the rolls, but you can also reuse the paper to wrap other presents.

Shop the Who Gives A Crap Give Edition here.



Know someone who puts Mrs Hinch to shame? They’ll love smol, the eco-cleaning brand founded on the belief that you don’t have to sacrifice performance or spend a fortune to clean green. They designed the first 100% plastic-free packaging for laundry capsules and dishwasher tablets, and make surface sprays using refillable bottles for life. In addition to reducing plastic waste, they’re cutting down on chemicals by formulating super-concentrated products (that’s why they’re “smoller” than your average).

Signing up for a subscription is mega-flexible and mega-convenient. Just answer a few questions to determine how often you need your pack of 24 capsules delivered to your door. No contract, no commitment; you can cancel at any time. 

Order a trial pack of 9 free washes for just £1 to cover the cost of the postage, then get 50% off your first pack using the code WHIRLI4 at checkout. 

Shop smol here.


HERD bags are for people that need to carry stuff — whether for themselves or others! Made from recycled plastic and sturdy cotton handles, HERD bags are practical, durable and stylish. Choose from punchy designs that have been described as “the fabulous love child of Henri Matisse and Luis Barragan” (we had to Google Luis too). For each bag sold, they fund 1kg of ocean plastic clean-up.

Shop HERD bags here.

Self-care and treats



Haven’t you heard? Single use plastic in the bathroom is over! Kankan is the body wash brand making refills mainstream. Their body washes are vegan and free from sulphates, parabens, silicone, palm oil and artificial ingredients, and scented with relaxing natural essential oils. You buy a starter kit containing a Forever Bottle, which you can fill up when you need to, using their recyclable refill cans. This year, they’ve teamed up with other brands on Christmas gift sets for every family member, friend or work Secret Santa.

Shop Kankan here. Get a free pack of Kankan Christmas cards, designed by Supermundane, with your purchase using the code WHIRLI KAN at checkout.

Little Herbs

Perfect for new mums, Little Herbs botanical skincare is founded on the principle that we should use the natural ingredients that surround us. Their 100% organic products for mums and little ones use traditional English country garden plants, seed oils, honey and beeswax, and nothing else. Made in Frome, Somerset, all of their products come packaged in glass or lined aluminium tins, both of which can be recycled. 

Shop Little Herbs here.

By Rotation

By Rotation

If you know any eco-conscious fashion lovers, a gift card from By Rotation is guaranteed to be a hit. By Rotation is a fashion rental app that lets you discover and borrow designer fashion at a fraction of the retail price. Their goal is to cut down on textile waste and transform the way we consume fashion, empowering you to do good for your wardrobe, your wallet and the planet at the same time. 

Get 15% off all purchases with a minimum spend of £20 using the code WHIRLI15 at checkout.

Buy a By Rotation gift card here.


Mouthwash might not immediately spring to mind when it comes to Christmas presents, but we love new kid on the sustainability block, Waken. Created by the founder of Bulldog Skincare, Waken provides an eco-friendlier alternative to traditional plastic- and chemical-heavy mouthwashes, toothbrushes and toothpastes. Their vegan essentials are made from botanical extracts and come in chic, reusable or recyclable packaging (their mouthwash is also carbon neutral certified). Their Christmas gift sets are the perfect stocking fillers to make someone smile. Although we advise reassuring your loved one that their breath smells fine!

Shop Waken’s Christmas gift sets here.


Similarly, deodorant may not be your usual go-to for Christmas gifting, but Wild is another game-changer. Firstly, their all-natural deodorant formulas actually work, and come in delicious scents to make your morning underarm routine a little less boring. Secondly, they’ve cracked the sustainability code by making deodorant refillable; simply buy one of their sleek aluminium cases, then get refills delivered to your door whenever you need them.

Shop Wild refill deodorant here.

Ways to reduce waste this Christmas

Sustainable wrapping paper ideas

Eco-friendly gift wrap from Know The Origin

Know The Origin prides itself on being the home of a rich selection of certified sustainable and ethical brands. Selling everything from clothing and beauty through to homeware, they’ve got a great selection of recycled wrapping paper, recycled plastic ribbon and eco-friendly paper tape, as well as Christmas cards.

Shop gift wrapping on Know The Origin here.

Reusable shopping bags from Fat Face

Clothing brand Fat Face are encouraging mindful wrapping this year by creating shopping bags that double up as wrapping paper. Simply cut out the festive design, et voila — you’ve got yourself some wrapping paper. There’s even a section for you to cut and fold to make a tag, which is pretty neat if you ask us. Keep an eye out for other brands jumping on the trend! 

Reusable cloth wraps

You may have spotted furoshiki, the art of Japanese fabric wrapping, on social media. It’s a smart and sustainable way to dress up Christmas presents, without resorting to single use wrapping. Vintage clothing brand Beyond Retro always has a great selection of preloved scarves that are perfect for wrapping, plus their staff will be on-hand if you need a quick how-to.

Shop vintage scarves from Beyond Retro here.

Food and drink


For families with several mouths to feed, Oddbox is a great way to get your fill of fresh fruit and veg, and do your bit to reduce global food waste. Their USP is rescuing “odd” fruit and veg straight from the farm, whether it’s ugly pears, bendy peppers or curvy cucumbers. Your Oddbox is delivered straight to your door on a weekly or fortnightly basis, cutting down the time you need to spend food shopping. A great option for sourcing ingredients for your Christmas roast, plus they do gift cards if you want to spread some wonky veg magic.

Get 50% off your first box or a gift card to the fellow food-waste fighters in your life using the code WHIRLI at checkout.

Shop Oddbox here.

Good Club

Good Club

No matter how good your intentions, it’s really difficult to shop sustainably in your average supermarket — especially when it comes to Christmas with all the trimmings. Thank goodness for Good Club! They’re here to do the legwork for you, delivering zero waste and sustainable groceries that help you reduce your environmental impact. They’ve curated over 2000 eco-friendly brands on their store, 150 of which come in reusable packaging. What’s more, you can get all of your household staples with carbon-neutral delivery and collection, helping you save waste, plastic and CO2. 

Use the code WHIRLIXGOODCLUB at checkout for £12 off and free delivery on your first Good Club order before 31/12/2021.

Shop Good Club here.


When you’re running from party to party or have spent hours slaving over the main affair, you might find yourself scratching your head over those pesky Betwixtmas meals. As a result, it’s tempting to reach for fast food, which isn’t ideal if you’re trying to have a green Christmas. We recommend turning to allplants, who are revolutionising the ready meal with healthy and planet-kind plant-based recipes, delivered to your door. Stock your freezer with their tasty seasonal menu and put your feet up! 

Shop allplants here.

Too Good To Go

If Oddbox has got you acting the hero, wait until you try food-waste-fighting app, Too Good To Go. You can imagine how much delicious, fresh food goes to waste at cafes, restaurants, hotels, shops and manufacturers every day, just because it hasn’t sold in time. Too Good To Go allows you to buy this food at a fraction of the price and go and rescue it in a “magic bag” — you won’t know exactly what’s in your order until you pick it up, which is all part of the magic. Another great option if you’re charged with rustling up some food, pronto.

Download Too Good To Go here.

Unwanted gifts


Got more festive food than you can shake a turkey sandwich at? The OLIO app connects you with neighbours and local businesses so surplus food can be shared, not thrown away. If you’ve been gifted one too many boxes of chocolates or overdone it on the mince pie shopping, you can stick it on OLIO for someone in your community to collect and enjoy. You can also use it for non-food household items, making it a good option for unwanted Christmas presents.

Download the OLIO app here.



If your Great Uncle Bob didn’t get the memo on age-appropriate clothing sizes or Cousin Susan insists on heavy gender stereotyping, head over to Dotte, the kids fashion marketplace. A solution to the alarming rate at which children grow out of their clothes, Dotte makes secondhand shopping for kids’ clothing accessible and fun. Depending on the quality of the clothing, you can either sell or donate and recycle. 

Fancy swapping a present for something else? Sign up to Dotte using the code WHIRLI and get £5 cash back when you make a purchase. 

Sign up to Dotte here.


For grownups who’ve also been subjected to ill-advised styles and sizing, look no further than Depop, the global community of fashion buyers and sellers who are making fashion less wasteful. As well as championing the circular economy, they’ve committed to making Depop carbon neutral by 2021 and provide educational resources and mentorship to entrepreneurs from underrepresented groups.

Download the Depop app here.


If the idea of selling your unwanted clothes is a bit of a headache, Thrift+ makes it super easy. Simply send off for one of their ThriftBags and they’ll do the work to sort, photograph and sell your items online. You can then earn credits to spend or donate to charity. 

Re-sell on Thrift+ here.

So, what’s on your green Christmas gift list? Tag us on Instagram at @giveitawhirli to show us what’s under your Christmas tree this year.